Commissioned by ProWein for the second time, the Geisenheim University has again surveyed more than 2,300 experts in the wine industry from 46 countries on international wine markets, marketing trends, developments in online wine sales and the economic situation.

Since the first survey in 2017 the number of participants increased by 60% from 1,487 to 2,364. This makes the ProWein Business Report the globally most comprehensive trend barometer of the international wine industry.

CHINA MOST ATTRACTIVE EXPORT MARKET

Asked about the current attraction of markets exporters and wine producers rate China as the globally most attractive export market, followed by Japan, Hong Kong, Scandinavia, USA, and Canada.

RUSSIA WITH STRONG INCREASE IN ATTRACTIVENESS

Of the traditionally established markets Italy and France have slightly recovered against 2017.

HIGHEST POTENTIAL IN ASIA

Polled about the highest potential for new wine markets over the coming five years, wine exporters mentioned Singapore, the Czech Republic and Taiwan most often.

LOOKING FOR NEW ORIGINS

Nearly one in two wine retailers who visits ProWein plans to expand his range with wines from new origins. Wine origins less wide spread so far show a particularly high potential to be listed in the specialist wine retailers’ and gastronomy portfolios.